Strategic expansion of OOH network

From 1 January 2025, it is official: Clear Channel Netherlands is the new concessionaire for outdoor advertising in Nijmegen. With the addition of Nijmegen, the network now covers over 88% of Dutch municipalities. This move strengthens Clear Channel's position as a leading partner for outdoor advertising in both analogue and digital formats.

Placement of 40 digital screens in bus shelters across the city will start in the first quarter of 2025, significantly increasing visibility for brands, public communications and social messages.

Nijmegen as a logical and valuable addition

Nijmegen is more than a geographical extension. The city is known for its progressive policies on sustainability and innovation - exactly the core values that align with Clear Channel's mission.

Wierish Debipersad, Commercial Director:

"Nijmegen is a special addition. It fits perfectly with cities such as Leeuwarden, Zoetermeer, RET Rotterdam and Almelo, where we have previously strengthened our network. "

Solid strategy for national coverage

The expansion is part of a long-term strategy focusing on sustainable growth, concession gains and technological innovation. The integration of Nijmegen strengthens the reach of both analogue and digital campaigns and increases impact opportunities for advertisers at local and national level.

Looking to the future

Clear Channel continues to invest in growing its network and developing digital capabilities. Debipersad continued:

"We are proud of what we have achieved and look forward to further growth, our clients can continue to count on high-quality, innovative solutions that increase their reach and impact. "

With the addition of Nijmegen, Clear Channel takes another step in its mission to combine nationwide coverage with technological advances. It not only strengthens its position in the outdoor advertising industry, but also lays the foundation for a future in which innovation and sustainability are central.