AdAstra MAP
OOH planning based on location and behavior
AdAstra MAP is our data-driven planning tool. We combine location data (POIs) with target audience data to select properties based on where your target audience actually is. So it’s not just about reach, but also about behavior and context.
Make more focused decisions in your planning
With AdAstra MAP, you can bring more focus to your OOH campaigns. You can see which locations are truly relevant to your target audience and where there is less overlap. This makes it easier to:
• Select locations more precisely
• Avoid unnecessary coverage
The result is a more efficient use of your budget and a better-informed planning process.
Based on real data
AdAstra MAP combines various data sources into a single platform. Among other things, we use more than 350,000 POI locations in the Netherlands from SafeGraph and anonymized audience data from Accurat.
All data is GDPR-compliant and is continuously updated.
From briefing to specific selection
We translate your briefing into a target audience based on behavior and interests. We then identify where this audience goes and which locations are suitable for them. Based on this, we select the properties that best match these criteria. We consider relevance, distribution, and overlap to arrive at the most optimal selection. We have developed a number of standard selections.
Examples include:
• Daily supermarket shoppers
• Families with children
• Fast food lovers
• Beauty lovers
In addition to these packages, we also create custom selections based on your target audience.
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Curious?
Would you like to see what this means for your campaign or target audience? Fill in the contact form and we’ll be happy to put together a specific selection for you.