Bauer Media Outdoor and Imagine5 join forces

Bauer Media Outdoor and Imagine5 launched a collaboration in 2023. Together, they will bring good news with a sustainable theme via digital screens on the street, spread throughout the Netherlands.

Good news for a better world

Imagine5 is an international storytelling platform that shows how sustainability takes shape in numerous ways - from innovative solutions to personal stories. Their core philosophy: positivity motivates. By spreading inspiring stories widely, they aim to spur people into action for a better world.

After a successful pilot in June 2023, in which Imagine5 spread positive news through the national DOOH network for four weeks, the collaboration has officially started. Thanks to Bauer Media Outdoor's network, this positive sound now literally reaches people on the street.

Relevant content per location

The content displayed via Bauer Media Outdoor's screens is tailored to the location and target group. Different stories are highlighted on the street than in the NextGen Media network, for example. Moreover, the content is continuously updated so that the news matches current themes, seasons and social developments.

‍WierishDebipersad, Commercial Director at Bauer Media Outdoor Netherlands:

‍"This collaboration is a great way to make our screens even more relevant and fits with our sustainable objectives. Keep an eye on our screens for the latest positive updates on sustainability and see how we are contributing to a greener future together with Imagine5."

Visible throughout the Netherlands

Melle Bos, Chief Engagement Officer at Imagine5:

‍"We are extremely happy with this collaboration. Our positive sustainable stories now get visibility throughout the Netherlands, inspiring even more people in a world often dominated by negative news. We show that a huge amount of good happens every day and believe that such a positive sound is an important alternative narrative."

‍