Disney brings Zootropolis to Rotterdam with remarkable OOH campaign

To promote Zootropolis 2, Disney chose a remarkable Out-of-Home (OOH) campaign in Rotterdam. The Beurs tram stop was completely wrapped in the recognizable style of the film. The Zootropolis skyline and iconic characters dominated the streetscape, literally making passers-by feel like they were in the middle of the animal city.

The special was enhanced with a 2D element with LED lighting at the top of the stop. This not only provided extra attention during the day, but also for strong visibility in the evenings. The combination of full wrap and illuminated structure made the tram stop a real eye-catcher in the center.

Impactful OOH in Rotterdam

This campaign shows how a strategically chosen location combined with creative customization ensures maximum impact. By combining a busy urban hub with striking design and lighting, Disney was able to launch a powerful campaign.

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