Cases
A tropical island vibe, right in the middle of Rotterdam Central Station. For the new live-action film Moana , an entire tram stop was transformed into an eye-catching out-of-home special inspired by the film.
A tram stop full of tropical details
The stop was fully wrapped and enhanced with a thatched roof, colorful 2D elements, and even running water in one of the display cases. For a moment, passersby could step out of the city bustle and straight into the world of Moana .
With the summer weather, the tram stop also provided the perfect place to cool off. A refreshing campaign where experience, creativity, and the power of outdoor advertising come together beautifully. Next stop: Moana's island.
Cases
