Cases
For Andrélon’s "Boost your Volume" campaign, a tram in Rotterdam was given an eye-catching wrap. The corresponding tram stop was also completely decked out in the campaign style. But the real surprise? That was visible on the digital screen.
Real-time data brings the campaign to life
Thanks to real-time data from the RET, the DOOH screen knows exactly when the tram is pulling into the stop. At that moment, the ad comes to life and the hair on the screen begins to blow. It looks as if the gust of wind from the passing tram is blowing right through the digital screen.
This is how creative design, tram advertising, and smart technology come together perfectly. The tram grabs attention, while the dynamic screen provides extra impact at exactly the right moment. A striking DOOH campaign that doesn't just promise volume, but makes it literally palpable on the streets of Rotterdam.
Cases
