Cases
As part of a nationwide OOH campaign, Hollandsnieuwe also opted for a local activation in Almere, Eindhoven, and Tilburg. Six freestanding shelters in busy shopping streets immediately convey the message: Hollandsnieuwe now offers fixed internet and TV in addition to mobile services.
The shelters are designed as a 2D version of Hollandsnieuwe's recognizable purple mascot. With two large eyes, a strikingly wide mouth, and purple faux hair on top of the object, the mascot immediately stands out among the busy shopping street crowd.
Brand Character as a Campaign Tool
This campaign demonstrates how Hollandsnieuwe leverages its recognizable brand character to reinforce a new message. The freestanding shelters provide local reinforcement for the nationwide campaign, in places where the target audience goes daily.
Cases
