Hollandsnieuwe promotes new services with striking OOH campaign

As part of a nationwide OOH campaign, Hollandsnieuwe also opted for a local activation in Almere, Eindhoven, and Tilburg. Six freestanding shelters in busy shopping streets immediately convey the message: Hollandsnieuwe now offers fixed internet and TV in addition to mobile services.

The shelters are designed as a 2D version of Hollandsnieuwe's recognizable purple mascot. With two large eyes, a strikingly wide mouth, and purple faux hair on top of the object, the mascot immediately stands out among the busy shopping street crowd.

Brand Character as a Campaign Tool

This campaign demonstrates how Hollandsnieuwe leverages its recognizable brand character to reinforce a new message. The freestanding shelters provide local reinforcement for the nationwide campaign, in places where the target audience goes daily.

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