Disney immerses Utrecht in Jungle Cruise atmospheres

A striking activation in the heart of Utrecht

For the launch of Disney's adventure film Jungle Cruise, Utrecht's Neude bus stop was temporarily transformed into a lush jungle. The bus stop was creatively decorated with metre-high bamboo, lianas, ferns and ropes.

From Disney attraction to cinema hit

The film Jungle Cruise was inspired by the iconic attraction from Disneyland California. Starring top actors Dwayne Johnson and Emily Blunt, the film takes viewers on a spectacular expedition through the wild jungle. The powerful characters, breathtaking action and humour make this film a real cinematic experience for the whole family.

Creative DOOH campaign via Bauer Media Outdoor

This campaign is a typical example of a 'special' within Bauer Media Outdoor's offering - an eye-catching, customised execution that creates maximum impact in the streetscape. Using the physical space of street furniture in a creative way, such as a full wrap with 2D break-outs, is guaranteed to capture the attention of passers-by.

Cooperation with strong partners

The campaign was realised in cooperation with Disney, media agency Publicis Groupe and Bauer Media Outdoor. Thanks to this cooperation, the transformation of the bus shelter on Neude could be realised - resulting in maximum visibility for the film Jungle Cruise.

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