Adidas dominates the Rotterdam Marathon with an 875m² scaffold banner

As part of a broader OOH campaign across Rotterdam, Adidas opted for a striking special display along the route of the Rotterdam Marathon at Laan op Zuid. A massive 875m² scaffold banner covered the entire facade of a tall building, making it impossible to miss for the thousands of runners and spectators along the course.

The banner features runners in action with the Adizero Evo SLaan their feet. The text Feel Fast is prominently displayed across the full height of the banner, with the Adidas logo prominently in the center. As real marathon runners race past the banner in the foreground, the imagery seamlessly integrates with the surroundings.

The right message at the right time

This campaign demonstrates how Adidas cleverly leverages the context of a sporting event. The moment runners pass the banner, the message Feel Fast is immediately appealing.

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