Out of home advertising
Out of home advertising with Bauer Media Outdoor is the way to be visible with your brand throughout the Netherlands.
Out of home advertising is one of the most powerful ways to share your message widely and leave a lasting impression. Whether you choose our Adshel network, digital advertising objects or a combination of both; Out of Home (OOH) is not to be missed.
The strategic positioning in high-traffic locations ensures reach of a wide audience and makes OOH an effective platform to increase brand awareness and drive engagement at both local, regional and national levels.
Our various networks - Adshel, City Live, NextGen Media and Inner City Live - allow you to communicate your message at the right time and place. Whether you want to target a specific audience, reach the masses or strategically position your brand in specific environments, we have the solution. Moreover, our digital screens allow you to choose dynamic, real-time ads that respond to current events and target audiences, making your campaign even more effective.
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Why OOH advertising?
Out of Home is one of the world’s oldest advertising mediums but, thanks to continuous innovation, it’s just as relevant as ever.
One of the biggest benefits of OOH is that it’s experienced beyond the confines of the home. Being seen against the backdrop of the ‘real’ world helps brands to forge a sense of legitimacy, with studies showing a 26% improvement in trust when OOH is included in a multimedia campaign. This is one of the reasons why OOH is the most effective channels for delivering a positive perception to audiences .
Research also shows that OOH can uplift conversions across multiple channels. Exposure to OOH leads to a 28% increase for in-store purchases and a 56% increase in online purchases. Mobile searches outside the home are 38% more likely to lead to a purchase than those at home, presenting further opportunities for advertisers to trigger sales using OOH.
*Sources: The Moment for Trust, 2021; Talon Benchmark Studies; Posterscope Effectiveness Database, 2016-2020; The Point of Search, 2023
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Out of home
Out of Home (OOH) is and remains one of the most powerful mass media to be visible to a wide audience. Think of the familiar analogue posters in bus shelters or roadside advertisements; classics that still work. OOH is ever-present, unskippable and ensures high street visibility. This is precisely why it is the ideal complement to any multimedia campaign.
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Digital Out of Home
Digital Out of Home (DOOH) has grown considerably in the Netherlands in recent years, and this is also noticeable at Bauer Media Outdoor. Our DOOH network is expanding rapidly and now counts more than 800 digital screens in prime locations: in big cities, car parks, educational institutions and along busy arterial roads. An ideal opportunity for advertisers to deploy digital campaigns in a smart and targeted way.
Discover our networks
With our broad portfolio, we reach as many as 86% of all Dutch people every week.
As Platform for Brands, we offer plenty of opportunities to tailor your campaign perfectly to your goals. Whether you are going for reach, interaction or conversion: you will always find the right solution within our network.
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Why advertise at Bauer Media Outdoor?
As one of the largest Out of Home (OOH) operators in the Netherlands, Bauer Media Outdoor combines large reach with social added value.
- National coverage with more than 22.000 advertising panels in 300 municipalities
- 800+ digital screens in strategic, high-traffic locations
- Weekly reach of 68% of the Dutch population
Whether you're going for visibility, interaction or direct conversion, we always offer a suitable solution.
Why advertise at Bauer Media Outdoor?
As one of the largest Out of Home (OOH) operators in the Netherlands, Bauer Media Outdoor combines large reach with flexibility and social value.
- National coverage with more than 22.000 advertising panels in 300 municipalities
- 800+ digital screens in strategic, high-traffic locations
- Weekly reach of 68% of the Dutch population
Whether you're going for visibility, interaction or direct conversion, we always offer a suitable solution.
Tailor-made strategy for your brand
Want to know how out of home can grow your brand? Our team of experts will be happy to help you with a tailor-made strategy. Request a no-obligation consultation and find out how you can achieve more visibility and conversion with your brand. Fill in the contact form and we will get in touch with you.
Start advertising immediately
Want to know how Out of Home can grow your brand? Our team of experts will be happy to help you with a tailor-made strategy. Request a no-obligation consultation and find out how you can achieve more visibility and conversion with your brand. Fill in the contact form and we will get in touch with you.