Future-proof visibility at urban hotspots

Inner City Live is the digital OOH network in car parks at prime locations in cities such as Amsterdam, Rotterdam, The Hague, Leiden, Maastricht and Enschede. With strategically placed digital screens, this network offers advertisers a unique opportunity to reach urban audiences where they pass: when entering, walking, paying and exiting car parks.

Whether you want to reach shoppers, commuters or leisure visitors, the car park is the start and end of their day. With over 145 screens spread throughout the Netherlands, Inner City Live ensures maximum visibility and repetition at the moments that matter.

Car parks as dynamic urban contact points

With the rise of car-free city centres, car parks are increasingly becoming urban hubs. While (petrol) cars disappear from city centres, people continue to visit the city and park in central garages such as Q-Park. These garages are rapidly transforming into Mobility Hubs, with facilities such as EV charging points, PostNL parcel lockers and shared mobility (bicycles, scooters). Thanks to our collaboration with Q-Park and others, Inner City Live is not only future-proof, but also sustainable and relevant. We make sure brands stand out in this new, vibrant urban environment.

Inner City Live focuses on three main target groups:

• Business: commuters and business travellers
• Leisure: visitors to catering, culture and events
• Retail: consumers on their way to shops or supermarkets

Within retail, Inner City Live offers additional opportunities by capitalising on subcategories such as beauty, fashion and supermarkets. This allows campaigns to be data-driven and hyper-targeted.

Full-motion at high-impact locations

Inner City Live's screens are located at strategic high-traffic locations such as at:

• Entrances and exits
• Pay machines and stairwells
• Lift lobby and pedestrian routes

Moreover, we can deploy full-motion content, which ensures extra impact. Thanks to D-OTS (Digital Opportunity To See), Bauer Media Outdoor measures the actual number of contacts and campaigns can be optimised based on performance.

Why choose Inner City Live?

• Strategically placed screens at prime locations
• Maximum visibility and repetition
• Reach out to retail, leisure and business target groups
• Fully future-proof: car parks as sustainable hubs
• Full-motion and real-time deployment
• Substantiated reach thanks to D-OTS