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Rates Digital 2025
A Digital Out of Home campaign (DOOH) is calculated based on a number of indices, or you go for one of our Run or Network Deals.
Run of Network Deals
Run of Network - €5.50
Contacts are distributed across our entire digital network
Run of Network excl. NGM - € 6.50
Contacts are distributed across our entire digital network excl. NextGen Media
Calculation rate DOOH:
Contacts/1,000 X base rate X strategy index X type of buy index X month index
Excluding Run of Network Deals
Type of buy index
Contacts / SOV % / Plays - 1
Frequency - 1,5
Base rate
CPM - €7.50
Strategy index
Run of Package - 1
DOOH packages prepared by BMO, see below for more information on packages
Run of City - 1.1
Selection of desired city/cities
Run of Client Conditions - 1,2
Selection based on advertiser conditions
Run of NextGen Media - 1,2
The entire digital NextGen Media network
Screen Takeover - On request
Make an impact and claim a screen in full (100% SOV)
Monthly index
|
Jan
|
Feb* | Mar | Apr* | May* | Jun* | Jul | Aug | Sep | Oct | Nov | Dec |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 0,95 | 1,05 | 1,1 | 1,2 | 1,2 | 1,15 | 0,9 | 0,95 | 1,25 | 1,2 | 1,25 | 1,25 |
|
*12/13/14 Feb
|
Valentine
|
1,25 |
| *26 Apr | King's Day | 1,25 |
| *5 May | Liberation Day | 1,25 |
| *9/10/11 May | Mother's Day | 1,25 |
| *13/14/15 Jun | Father's Day | 1,25 |
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