DOOH | Programmatic
Formatting
Design delivery static
| Static | JPG or PNG |
| File type | RGB colours |
| File Size | Max 1 MB |
Design video delivery*
| Video | MP4 |
| File Type | H246 |
| Frames per second | 25 |
| File size | Max 5 MB |
| Audio | No |
Adaptive advertising
Adaptive design using online data sources is possible on all screens, in which case you deliver your design as an HTML5 web package.
Deliver digital design
For the sake of sustainability, we ask you to deliver no larger files than necessary. Every MB by which we shrink a file saves 20 grams of CO2 emissions. On a number of City Live screens, only a static design is possible. For the City Live network, you should therefore always supply a static design, possibly supplemented by a full motion design.
| Spot length | Run length | Static | *Video | Visibility | |
|---|---|---|---|---|---|
| City Live | 6 sec | 36 sec | Yes | Partially | 05:00 - 00:00 |
| Inner City Live | 6 sec | 36 sec | Yes | Yes | 05:00 - 00:00 |
| NextGen Media | 6 sec | 36 sec | Yes | Yes | 07:00 - 18:00 vo/mbo | 07:00 - 23:00 hbo/wo |
Test your statement with the visual scan
Before you submit your expression, we can test it free of charge for attention-grabbing power, viewing order, readability, contrast and more. This way, we predict the impact prior to a campaign and give tips on how to optimise it. That way, we get the most out of your OOH campaign and make sure it gets the attention it deserves! Ask for the possibilities from your contact person.
Advertising Code Committee
Designs must comply with the guidelines of the Advertising Code Committee. In addition, campaigns with sexually oriented elements and/or unhealthy food are not allowed at schools.
