Bauer Media Outdoor expands Urban Canvas to Rotterdam

Hoofddorp, September 22, 2026 - Bauer Media Outdoor is expanding Urban Canvas with a new location on the Meent in Rotterdam. This busy city spot is becoming a grand stage for street art, where 9 by 4-meter creations from brands and artists will alternate.

This brings two of Bauer Media Outdoor's ambitions together. As a Platform for Brands, we offer brands a striking stage. As a Platform for Good, we also provide space for art, culture, and creativity from the city.

All murals at this location are created by graffiti artist Roy Valk from Mooiemuur.nl. He applies every design using spray cans. For the art, he draws inspiration from recognizable features of Rotterdam. Painting a mural takes three to five days and is a striking spectacle for passersby in its own right.

Urban Canvas is part of Create, the creative portfolio of Bauer Media Outdoor. Create goes beyond standard outdoor advertising campaigns. Think of eye-catching wraps, 2D and 3D elements, lighting effects, augmented reality, and bus stops transformed into complete activations.

Wierish Debipersad, Commercial Director at Bauer Media Outdoor:

“With this new location, we are bringing Urban Canvas to Rotterdam following its success in Amsterdam. Brands get the opportunity here to truly become part of the city through large-scale street art. Because of the size and the location on the Meent, it’s impossible to miss. And because we alternate brand creations with local art, there is always something new to see.”

The Meent is one of Rotterdam's most popular shopping and dining streets. From local shoppers and tourists to restaurant-goers and people working in the city center, the street attracts a broad and diverse audience throughout the day. The new location builds on the success of Urban Canvas in Amsterdam, where brands such as Lidl, Powerade, the KNHB, Rabobank, De’Longhi, ESPN, and Hunkemöller have already made an impact on the streetscape.

Watch the video of the new Urban Canvas in Rotterdam below 👇

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