Hoofddorp, December 15, 2025 - Bauer Media Outdoor expands its digital portfolio in Rotterdam. In collaboration with RET, the first digital screens were installed at prominent locations in the city, including Weena, Westblaak, Blijdorp and Rotterdam Central Station. In doing so, Bauer Media Outdoor is taking the next step in its digital transformation, further increasing reach, flexibility and impact for advertisers. In addition, full-motion content is allowed at these locations, giving brands the space to make their creations even more dynamic and eye-catching.

In the coming period, additional digital screens will be added to the network in Rotterdam. These are strategically positioned at high-traffic locations, further strengthening the digital reach of the Bauer network.

Digital transformation in full swing

With this expansion, Bauer Media Outdoor is accelerating the national growth of its Digital Out of Home network. As the top 3 municipality in the Netherlands, Rotterdam is an important link in this.

“With these new digital screens in Rotterdam, we offer advertisers even more opportunities to reach relevant target groups at the right time. The combination of strong locations, high visibility and the flexibility of digital content makes this a valuable addition to our network. With this expansion, we now offer street visibility in 40 municipalities throughout the Netherlands, including top cities such as Eindhoven, Tilburg, Den Bosch, Maastricht and now Rotterdam.”

, says Wierish Debipersad, Commercial Director at Bauer Media Outdoor.

As a partner in the realization and installation of the new digital screens, RET emphasizes the importance of this step for the city and its travelers:

“With these digital screens, we are strengthening the commercial strength of important public transport hubs in Rotterdam. This network offers brands maximum visibility and modern, attractive communication to our travelers. It is an investment that adds immediate value to the city and its partners,” says Jean-Paul Duurland, Manager Marketing, Sales & Services at RET.

‍