Specsavers turns Rotterdam into one big eye test

Specsavers brought the idea of good vision to life by placing playful vision test elements in various parts of the city. A light-hearted way to make passers-by aware of how sharp they actually see.

An eye test while traveling

A fully wrapped tram drove through the city that immediately stood out in the streets, but the real test only started inside. Passengers were challenged to see from what distance they could still read the texts in the front of the tram properly. At the metro stations, the same experience was continued with vision test elements on the walls, floor and posts.

OOH that becomes part of daily life

The combination of the wrapped tram, an interactive indoor experience and a series of vision tests at stations showed how Out of Home can go far beyond visibility. The campaign became part of travellers' daily lives. A playful, smart and striking example of how Specsavers literally made their message felt in the city.

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