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NextGen Media
Reach tomorrow's generation today
The next generation is always online, yet increasingly difficult to reach through traditional media. Schools are the exception: young people spend between 4.5 and 6.5 hours there every day in a familiar, low-clutter environment. This makes schools the perfect setting for impactful OOH advertising that cannot be skipped.
Nationwide reach in an educational environment
- NextGen Media is present at more than 300 educational locations across the Netherlands. With 233 digital screens, we generate 3.7 million weekly contacts at a 1/6 share of voice. The screens are positioned in strategic locations such as assembly halls, canteens and main entrance halls. Our network also includes more than 1,000 analogue advertising panels.
The new generation
The new generation consumes media differently from previous generations. They are constantly online, but traditional channels are reaching them less and less. Ad blockers, streaming services and a fragmented social media landscape make it difficult to capture their attention.
Schools are the exception: they offer young people an environment with fewer competing distractions. OOH advertising in schools is therefore powerful, trusted and, perhaps most importantly, unskippable.
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School phone bans mean maximum visibility
Since 1 January 2024, many Dutch schools have introduced a phone ban. Students are not allowed to use their phones in class and, in some cases, anywhere in the building. As a result, social media, online banners and apps disappear from view entirely. Our screens remain visible as the only visual advertising medium, giving your message their full attention. In this controlled, distraction-free environment, your campaign comes across more powerfully and credibly than ever.
Video as an attention booster
Moving images not only capture attention, but also hold it. Our screens support full-motion content, including videos, animations and dynamic visuals. Video content from platforms such as TikTok or Snapchat can be displayed directly without any adjustments, as our screens use the same aspect ratio.
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Bol x NextGen Media
Bol engaged young people with an interactive DOOH campaign in schools, fully tailored to their interests and experiences. Using touchscreens, students voted each day on humorous Bol-style dilemmas inspired by relatable TikTok content. The campaign generated high engagement and consistent brand recognition.
Watch the case video below 👇
Why choose NextGen Media?
- A nationwide (D)OOH network in schools, reaching 12 to 24-year-olds
- Higher attention levels and stronger brand recognition
- Maximum impact within the school environment, without the distraction of mobile phones
- A combination of digital and analogue advertising
- Use video to maximise attention or display content from other platforms as-is
Ready to capture NextGen’s attention?
NextGen Media helps your brand stand out where it truly matters. Want to discover how your brand can gain visibility in schools and genuinely connect with the next generation? Contact our specialists. We’re ready to support you from strategy through to execution.