Digital Rates 2025

An Out of Home (OOH) campaign is calculated using a number of indices, with the exception of our top 5 cities, which are subject to a fixed rate

Base rate

By subject - €75

Volume index

< 300 pockets - 1.75

300 to 1,000 courses - 1.25

1,000 to 2,000 courses - 1.1

2,000 to 3,000 courses - 1

3,000 courses and more - 0.9

Top cities rate

Our top 5 cities - €215 per box

Rotterdam, Utrecht, Eindhoven, Almere and Tilburg

Network index

National - 1

Deployment of the entire network

Data-driven - 1.25

POS, POI, reach, target groups, with the exception of our top cities and/or exclusions from specific networks

Selective - 1.75

Specific courses


OOH rate calculation:

Base rate X volume index X network index X month index

With the exception of our top cities, there is a fixed rate

Monthly index

Table 1
Jan Feb* Mrt Apr* Mei* Jun* Jul Aug Sep Okt Nov Dec
0,95 1,05 1,1 1,2 1,2 1,15 0,9 0,95 1,25 1,2 1,25 1,25
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*WK6/7
Valentijn 1,25
*WK17 Koningsdag 1,25
*WK19 Moederdag 1,25
*WK24 Vaderdag 1,25
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Lees meer
City Live
Een digitaal scherm aan de weg in Den Bosch
NextGen Media Live
Een digitaal reclame scherm op een school.
Inner City Live

‍ OOH | analog packages

Opt for analogue and increase your visibility on the street with a strategy that perfectly matches your brand. See a number of packages below for inspiration. We are happy to work out these packages for you or make a customized proposal.

Table 1
Nationaal Omschrijving
Vakken
Nationaal XL
Landelijke selectie 2.800
Nationaal L
Landelijke selectie 2.000
Nationaal M Landelijke selectie 1.750
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Point of Interest

Supermarkten
Binnen 500M
2.700
Retail
Binnen 500M
2.000
Drogisterijen
Binnen 500M
1.600
Cosmetica Binnen 750M  750
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Table 1
Duurzaamheid


GreenWave
Onze groene propositie
Continu in ontwikkeling
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Doelgroepen

Families
Gezinnen met kinderen
2.750
Shoppers  Winkelend publiek 2.500
Jongeren Jongeren tussen de 13 en 24 jaar
2.000
Grootverdieners Huishoudens met minimaal 2x modaal inkomen 1.650
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Table 1
Onze topsteden
Advies
aantallen
Rotterdam
300
Utrecht
175
Eindhoven
70
Tilburg
100
Almere 70
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Overige steden e.o.
Nijmegen e.o.
90
Zaanstad e.o.
60
Den Bosch e.o.
80
Leiden e.o.
70
Leeuwarden e.o.
30
Zoetermeer e.o.
50
Maastricht e.o.
75
Dordrecht e.o.
75
Emmen e.o.
80
Venlo e.o. 60
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Nationwide reach

Did you know that our analogue network consists of more than 22,000 advertising courses? With a broad spread across the country, we ensure optimal reach, no matter where your target group is.

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Specificaties

Analogue delivery
Button Text
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