Smarter and broader advertising with Place Exchange

Bauer Media Outdoor is expanding its programmatic offering with a strategic partnership with Place Exchange, a leading Supply-Side Platform (SSP) for Programmatic Digital Out of Home (pDOOH). This partnership enables Bauer Media Outdoor's DOOH inventory to be integrated into Place Exchange's international ecosystem via the LaunchPAD platform.

The result? More scale, more precision and more impact for advertisers.

Premium locations, maximum relevance

This integration will give advertisers direct access to hundreds of premium digital screens across the Netherlands - from high-traffic shopping streets and car parks to educational institutions within the NextGen Media network.

Through Place Exchange's technology, campaigns can be adjusted in real time based on data, location, time of day and target audience. This offers more flexibility as well as targeted relevance - exactly what modern campaigns demand.

A step forward in programmatic OOH

"The collaboration with Place Exchange adds tremendous value to our fast-growing offering within the LaunchPAD solution. It provides a unique opportunity to offer our inventory even more broadly and provide advertisers with advanced targeting capabilities,"

said Wierish Debipersad, Commercial Director at Bauer Media Outdoor.

Nick Bennett, Senior Vice President of Partnerships at Place Exchange, adds:

"As a long-standing global partner, we are proud to extend this partnership with Bauer Media Outdoor Netherlands through their LaunchPAD solution."

Both parties aim to further grow the pDOOH market and support advertisers with innovative, scalable and data-driven solutions.

Want to know more about programmatic DOOH?

Curious about the possibilities of programmatic street advertising? Discover how Bauer Media Outdoor shows your brand with LaunchPAD at the right time, in the right place and to the right target group.