New SSP integration strengthens LaunchPAD offering

Bauer Media Outdoor has further expanded its programmatic ecosystem with the integration of Hivestack, one of the world's largest independent Supply-Side Platforms (SSPs) in the field of Programmatic Digital Out of Home (pDOOH). This addition allows advertisers to activate campaigns via the LaunchPAD programmatic platform in an even more targeted, efficient and scalable way.

With Hivestack, advertisers gain access to real-time campaign tracking, data-driven targeting and flexible buying capabilities across Bauer Media Outdoor's entire DOOH network.

Multi-SSP solution offers scale and flexibility

The partnership with Hivestack is part of the multi-SSP strategy within LaunchPAD, which already includes parties such as Broadsign Reach and Vistar Media. This provides advertisers with a wide range of sourcing channels tailored to their own technology preferences.

"Our partnership with Hivestack strengthens existing offerings and makes it easier for advertisers to procure through their trusted platform," said Wierish Debipersad, Commercial Director at Bauer Media Outdoor.

"We offer full access to our DOOH inventory, including real-time tracking and trigger-based optimisation."‍

International expertise for the Dutch market
Hivestack is also excited about the partnership:

"We are delighted to announce the extension of our global partnership with Bauer Media Outdoor to the Netherlands and expand our network of DOOH inventory in the Benelux. The Netherlands is an advanced market in terms of programmatic capabilities and we look forward to connecting both local and international advertisers to Bauer Media Outdoor's impressive digital network in the Netherlands through the Hivestack SSP," said William Brownsdon, Managing Director EMEA at Hivestack.

DOOH that performs real-time

With the addition of Hivestack, Bauer Media Outdoor strengthens its position as a leading partner for programmatic campaigns. Thanks to smart technologies, real-time data and an ever-expanding network of digital screens - whether on the street, in car parks or inside educational institutions - brands can deploy their message in an even more targeted and impactful way.