Extension and expansion in key Brabant city

Clear Channel Netherlands has again won the outdoor advertising concession in Den Bosch. This means the company will continue to be responsible for operating around 300 analogue advertising display units in the city for the next 10 years. New within the concession is the addition of around 60 digital screens, which significantly increases visibility and flexibility for advertisers.

The new contract started in January 2023. The exact locations for the new digital screens are currently being agreed with the municipality, with placement planned from mid-2023.

Growth of the nationwide City Live network

The expansion in Den Bosch is strategically important for Clear Channel Netherlands' nationwide coverage. The addition of digital screens not only means more impact at local level, but also strengthens the City Live network.

"With the gain of Den Bosch and earlier this year the free-standing advertising showcases in Eindhoven, we maintain our long-standing strong position in Brabant. As a result, our advertisers benefit from even more digital reach opportunities in key urban areas. "

said Wierish Debipersad, Commercial Director at Clear Channel Netherlands.

More opportunities for impactful campaigns

With the planned expansion in Den Bosch, Clear Channel Nederland offers advertisers even more opportunities to run flexible, dynamic and targeted campaigns. Digital screens will enable real-time updates and programmatic buying through the company's own LaunchPAD platform.