Bauer Media Outdoor launches SUPR Spot, a new retail media format that makes brands visible at the most relevant moment: right at the supermarket entrance. SUPR Spot combines digital screens with physical branding panels to provide a striking platform for brand communication when consumers shop. Brands can thus show their message, activation or promotion where buying intent arises.

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Retail media is developing rapidly, but SUPR Spot goes beyond a digital screen at the entrance,” says Wierish Debipersad, Commercial Director at Bauer Media Outdoor. “It combines physical branding, digital visibility, and brand activation into one powerful moment just before purchase, when consumers can still be influenced. In doing so, we literally bring brands closer to the decision moment.”

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SUPR Spot is part of Create, Bauer Media Outdoor's creative label. Within Create, brands are brought to life in the streets in striking and innovative ways: from large-scale murals and 3D objects to creative wraps and temporary installations. SUPR Spot is now adding a new retail media stage, right at the entrance to the supermarket, where brand experience and buying moment come together.

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