New SSP integration increases flexibility and reach

Bauer Media Outdoor adds Vistar Media to its programmatic ecosystem. This new partnership strengthens the existing LaunchPAD multi-SSP solution, allowing advertisers to deploy their Digital Out of Home (DOOH) campaigns in an even more targeted, flexible and scalable way.

Specifically, the integration of Vistar Media means that brands can access Bauer Media Outdoor's nationwide DOOH network in even more ways - and with real-time optimisation and targeting.

From creative idea to real-time performance

Vistar Media is a leading global Supply-Side Platform (SSP) specialising in programmatic DOOH. The partnership allows advertisers to easily plan, activate and measure campaigns on digital screens in shopping areas, car parks and educational institutions, among others.

"Our recent partnership with Vistar Media, in addition to Hivestack and Broadsign Reach, strengthens our existing programmatic offering through LaunchPAD. This will give both new and existing advertisers access to our comprehensive DOOH inventory, real-time campaign tracking and buying options based on data triggers,"

said Wierish Debipersad, Commercial Director at Bauer Media Outdoor.

A step forward for the European DOOH market

Diederick Ubels, Managing Director EMEA at Vistar Media, is also excited about the partnership:

"Through this cooperation, we strengthen the position of the Vistar OOH marketplace in the Netherlands and Europe. Our ambition is to technically, creatively and operationally optimise programmatic DOOH at the local level to generate more value for advertisers and agencies. The fact that we can now integrate Bauer Media Outdoor into this marketplace is a fantastic development!"

More impact with LaunchPAD

With the addition of Vistar Media, LaunchPAD now offers even wider access to premium inventory, supported by real-time data triggers, dynamic creation options and performance insights. This makes Bauer Media Outdoor the point of contact for advertisers looking to achieve results with programmatic DOOH.