Major acquisition in out of home sector

On 1 April 2025, Bauer Media Group announced the completion of its acquisition of Clear Channel Europe-North ("Clear Channel Europe"), a major player in the Out of Home ("OOH") media sector.

A strategic addition to Audio and Publishing

This move follows obtaining all necessary approvals and meeting all regulatory conditions. With this acquisition, Bauer Media is taking an important step in its strategy by strengthening its core media business and exploiting new digital opportunities.

Under the name Bauer Media Outdoor, the company adds outdoor advertising to Bauer Media's portfolio - a strong strategic addition to its existing Audio and Publishing divisions.

Expanded reach of Bauer Media

The acquisition underlines Bauer Media's commitment to delivering powerful media experiences and driving innovation within the industry. Advertisers and clients will benefit from Bauer Media's expanded offering and extended reach, with 200 magazine brands, 150 audio brands and 110,000 OOH locations.

Yvonne Bauer, chairman of the Bauer Media Board, explains:‍

"As we celebrate our 150th anniversary, we are delighted to start this new chapter and welcome the talented Clear Channel Europe team to Bauer Media. This acquisition strengthens our growth strategy and accelerates our digital transformation. The addition of Bauer Media Outdoor will give advertisers access to as many as 350 million consumer touch points across 16 European markets. This will enable them to execute campaigns with greater impact and creativity - across audio, print and outdoor advertising."

Justin Cochrane, CEO of Bauer Media Outdoor, added:‍

"We look to our future as part of Bauer Media with great enthusiasm. We have great ambitions to grow the company through sustained innovation, greater reach and creativity. In the short term, everything will remain as it is, but we look forward to working with our new colleagues at Bauer Media, and listening attentively to our customers and partners to deliver exceptional advertising and infrastructure solutions in the future."