Veronica terrifies with OOH during Halloween

Veronica treats Utrecht to a chilling Halloween

In the run-up to Halloween month, Veronica, in collaboration with Bauer Media Outdoor and Out of Home Masters, drew attention to its horror programming in spectacular fashion. From 1 to 10 October, bus stop Neude in Utrecht was completely immersed in creepy atmospheres - from skeletons to cobwebs to pumpkins and dark details. The result: a unique special that literally scared passers-by.

Digital effects provide extra scare

During the day, various Halloween movies were announced on the digital screen in the bus shelter. But at nightfall, the experience changed dramatically. As soon as it got dark, a hyper-realistic video image appeared, giving the illusion that you were looking through the screen, straight towards Neude. Suddenly, a terrifying character appeared in the image - seemingly seeking contact with the viewer and causing unexpected moments of terror. A digital effect that caused real physical reactions.

Bauer Media Outdoor turns waiting into experience

By using digital technology, time triggers and an appropriate context - Halloween month - a bus stop was transformed into a moment of entertainment and experience. Veronica's Halloween campaign is a strong example of how brands can use OOH to surprise and emotionalise their target audience. By responding to the time of year and location, a movie month was transformed into a real experience - right on the street.

"Halloween is something you experience at Veronica. With this activation, we wanted not only to attract attention, but to really convey the horror feeling. And we succeeded - with many surprised faces as a result."

says channel manager Bastiaan van Dalen.

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