Perfume experience with OOH on the street

Perfume brands surprise with deployment of OOH

In the centre of Utrecht, passers-by were able to get to know the perfumes of three iconic brands in a unique way: Guess Seductive Noir, Guess Amore and DKNY Be Delicious. These brands were highlighted in an eye-catching way via an interactive Special on the street.

Advertising object as perfume testers in the public space

At a strategic spot in the busy city centre, a freestanding advertising object was completely transformed into a fragrance experience. By holding your hand in the deepening, you automatically activated an atomiser that gave off a light spray of perfume - an instant introduction to the perfume.

Whether you were surprised by the fruity freshness of Be Delicious, the romantic notes of Amore, or the mysterious allure of Seductive Noir - the experience created a playful yet effective contact moment between brand and target group.

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