Cases
EasyToys and Bauer Media Outdoor break taboo in Leeuwarden
On Valentine's Day, Easytoys and Bauer Media Outdoor Netherlands created a surprising campaign in the centre of Leeuwarden. Passers-by were challenged to literally "break the glass" for an exciting surprise - playfully breaking the taboo around sexuality.
Reason for the action? Research by EasyToys shows that Frisians give their sex life a 6.3 - the lowest rating in the Netherlands. Time for a change!
With an interactive experience, humour and guts, this campaign brought more zest into the city and onto the streets. A striking example of how brands can help break through sensitive issues.
Watch the video on Easytoys' TikTok channel below!
Cases
