Surprising activation from Easytoys on Valentine's Day

EasyToys and Bauer Media Outdoor break taboo in Leeuwarden

On Valentine's Day, Easytoys and Bauer Media Outdoor Netherlands created a surprising campaign in the centre of Leeuwarden. Passers-by were challenged to literally "break the glass" for an exciting surprise - playfully breaking the taboo around sexuality.

Reason for the action? Research by EasyToys shows that Frisians give their sex life a 6.3 - the lowest rating in the Netherlands. Time for a change!

With an interactive experience, humour and guts, this campaign brought more zest into the city and onto the streets. A striking example of how brands can help break through sensitive issues.

Watch the video on Easytoys' TikTok channel below!

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