Roompot turns bus stops into relaxation oases

From stress to street relaxation

Did you know that 90% of the Netherlands experiences stress complaints? And that only 1 in 4 people actually take the time to relax? For Roompot, this was the moment to deliver a powerful message: allow yourself to relax. With a striking activation in the streets, Roompot showed that relaxation is closer than you think - even in a bus stop.

Bus stops as mini holiday homes

In cooperation with O2H and Big Shots, we transformed ordinary bus stops into atmospheric mini-holiday cottages. In these specially designed relaxation spots, passers-by could test their stress levels while enjoying a surprising relaxation experience. An unexpected moment of rest in busy daily life, in the middle of the street. This clever combination of OOH, experience and social activation ensured visibility, involvement and a smile among thousands of passers-by.

OOH as a platform for peace and connection

This campaign perfectly demonstrates how out of home can be more than exposure. By using tangible elements and emotional triggers, Roompot's message became tangible and personal. For a while, a bus stop became not a place of waiting, but a place of breathing, experiencing and relaxing.

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