Feyenoord presents 3rd shirt in style at Rotterdam stops

Feyenoord dominates Rotterdam's streetscape

At the end of September, Rotterdam coloured greener than ever. For the launch of the new Feyenoord X Castore X BANLIEUE 3rd shirt, the Stadhuis and Stadion Feyenoord tram stops were fully decorated in style. The stops were given a full wrap in city colours, and the new shirt was prominently displayed in a specially designed showcase.

A shirt full of history and Rotterdam character

The new shirt pays homage to the legendary green and white away shirt of 2003-2004, in which club heroes Dirk Kuyt and Robin van Persie caused a furore. Not for nothing was this shirt voted the most beautiful away shirt in the club's history by supporters in 2020.

OOH as stage for sports experience

The choice of tram stops as campaign locations is anything but coincidental. Stadhuis and Stadion Feyenoord are busy public transport hubs in the heart of the city. By exploiting these spots, Feyenoord was able to create maximum visibility and engagement with its fans. The campaign was made possible through a collaboration between MediaMarkt Netherlands, RET and XCLSV360. A perfect mix of brand, media and city partners - resulting in a campaign that touched both commercially and culturally.

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