Oatly places out-of-home ad... on the roof of a bus shelter

An unusual place for an eye-catching message

Oatly is known for its bold campaigns and quirky tone of voice. So for the 'Misfit' campaign, the brand looked for unconventional ways to get its message across. The result? An eye-catching ad on the roof of a bus shelter - visible to residents of a nearby flat block.

Clever use of creativity within the OOH domain

The rooftop ad is a powerful example of a 'special' within the out of home. With its unique placement and surprising angle, Oatly not only managed to attract attention, but also perfectly aligned with the core of its campaign: embracing the out of home.

OOH as a powerful medium for disruptive brands

This campaign highlights how creative outdoor advertising can be when brands think outside standard formats. Through an unexpected placement, Oatly not only created visual distinction but also encouraged social interaction and shareability - crucial elements for modern campaigns.

More than just reach: impact and brand experience

Outdoor advertising is not just a medium of mass reach, it also offers brands the chance to tell their story in a tangible and surprising way. This case underlines that strategic use of OOH - especially with specials - can lead to strong brand associations and long-lasting memories among the target audience.

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