NextGen is always online, but hard to reach through traditional media. Schools are an exception: young people spend 4.5 to 6.5 hours a day here in a familiar, low-stimulus environment. This makes school the perfect place for impactful OOH advertising that cannot be skipped.

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National reach in school context

NextGen Media can be found at more than 300 educational locations throughout the Netherlands. With 245+ digital screens, we reach 86 million contacts every month (100% SOV). The screens are located in strategic places such as auditoriums, canteens and central halls. In addition, our network consists of 1,450 analogue boxes.

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The new generation

The new generation consumes media differently from previous generations. They are always online, but traditional channels are reaching them less and less. Adblockers, streaming services and a fragmented social media landscape make it difficult to capture their attention. Schools are an exception: here, young people can focus entirely on one thing. OOH advertising in schools is therefore powerful, familiar and - perhaps most importantly - non-skippable.

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Telephone ban in schools = maximum visibility

Since 1 January 2024, there has been a phone ban in many Dutch schools. Students are not allowed to use their phones in class, and sometimes not even in the whole building. As a result, social media, banners and apps disappear completely from view. Our screens remain visible as the only visual stimuli, so your message gets full attention. In this controlled, distraction-free environment, your campaign comes across more powerful and reliable than ever.

Video as an attention booster

Moving images not only grab attention, they also hold it. Our screens support full-motion content such as videos, animations and dynamic visuals. You can directly relay video content from platforms like TikTok or Snapchat - without adjustments, as our screens have the same aspect ratio.

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Bol x NextGen Media

Bol activated young people with an interactive DOOH campaign in schools, fully tailored to their lifestyles. Via touchscreens, students voted daily on humorous Bol-style dilemmas based on recognisable TikTok content. The campaign ensured high engagement and consistent brand recognition.

Watch the case video below!

Why choose NextGen Media?

• Nationwide (D)OOH network in schools (12-24 years)
• Higher attention value and better brand recognition
• Maximum impact through school context, without distraction from phones
• Combination of digital and analogue
• Use video for maximum attention or place content from other platforms 1 on 1

Ready to grab NextGen's attention?

NextGen Media helps you get your brand noticed where it really counts. Want to know how your brand can become visible at schools and really get in with the new generation? Get in touch with our specialists. We are happy to think along with you, from strategy to implementation.